In our advertising management class, we got the opportunity to work directly with Rebel Creamery to produce an influence marketing strategy for future marketing campaigns. We connected with CEO Austin Archibald who supplied us identity, audience reports, and business informatics to help us provide a hyper-targeted strategy.
Our group took the time after the semester ended to present our findings to Austin and his marketing director.
During my undergraduate time at the University of Tennessee, myself and a team of six others created an analysis to understand REI Co-op's positioning, industry standards, competition, and other important components to generating a campaign.
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In addition to our situational analysis, we created a report on REI and its ventures as a company — forming recommendations on how to best capture their audience in a campaign. Some highlights from our analysis include:
In UTK's media class, we got an upgraded experience compared to previous years — an in-depth look at current metrics, regulations, and creating out own media plan. We looked at:
During our ethics class, we divided into groups to learn more about different stereotypes portrayed in advertising in media. Our group specifically focused on mental health in advertising and the stereotypes surrounding big-scale illnesses.
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